AI and Marketing:
Where to Begin

You’ll learn what AI is – and isn’t – what problems it’s good at solving, and how it will impact content marketing, analytics, and conversion. 

Artificial Intelligence

695$

Receive $140 rebate in salary reimbursement*

March 26
7 hours
Le Crystal Hotel, Montréal
training presented in English

Discover the latest trends in artificial intelligence and think about their concrete application in your organization.

explore the journey to becoming an AI-enhanced enterprise, and walk through specific use-cases, case studies, and proven processes you can implement today. 

  • Marketing Manager
  • Database manager
  • Marketing analyst
  • Power user CRM

Lesson Plan

The current AI landscape

What problems AI is ideally suited for solving

What problems AI solves poorly, if at all

How to prepare your career for an AI future

Specific applications of AI

Christopher S. Penn​ 

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, Toyota, and many others. 
 
He is an IBM Champion in Watson Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. 
 
Christopher is a Google Analytics Certified Professional, a Google AdWords Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation. 

Registration policy

Live the TECHNOCompétences training experience.

Required laptop computer - Lunch included

$ 140 of salary reimbursement

$ 140 refunded

Benefit from $ 20 / hour of salary reimbursement on all TECHNOCompétences trainings!

Learn more

Registration policy

Registration policy

See the policy

Master class on AI and Marketing

training eligible to the 1% law + $ 140 refund per participant!

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Artificial Intelligence

695$

includes $ 140 rebate in salary reimbursement *

March 26
7 hours
Le Crystal Hotel, Montréal
training presented in English