AI and Marketing:
Where to Begin
You’ll learn what AI is – and isn’t – what problems it’s good at solving, and how it will impact content marketing, analytics, and conversion.
Receive $140 rebate in salary reimbursement*
Discover the latest trends in artificial intelligence and think about their concrete application in your organization.
explore the journey to becoming an AI-enhanced enterprise, and walk through specific use-cases, case studies, and proven processes you can implement today.
The current AI landscape
What problems AI is ideally suited for solving
What problems AI solves poorly, if at all
How to prepare your career for an AI future
Specific applications of AI
Christopher S. Penn
Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, Toyota, and many others.
He is an IBM Champion in Watson Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.
Christopher is a Google Analytics Certified Professional, a Google AdWords Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
Live the TECHNOCompétences training experience.
Required laptop computer - Lunch included
Master class on AI and Marketing
training eligible to the 1% law + $ 140 refund per participant!
call our training expert
includes $ 140 rebate in salary reimbursement *